{"id":8429,"date":"2024-05-31T21:39:15","date_gmt":"2024-05-31T20:39:15","guid":{"rendered":"https:\/\/agenciaseonetbulb.com\/noticias\/?p=8429"},"modified":"2024-10-19T19:50:58","modified_gmt":"2024-10-19T18:50:58","slug":"ganadores-del-festival-el-sol-2024","status":"publish","type":"post","link":"https:\/\/agenciaseonetbulb.com\/noticias\/ganadores-del-festival-el-sol-2024\/","title":{"rendered":"Ganadores del Festival El Sol 2024\u00a0"},"content":{"rendered":"\n<p>El <a href=\"https:\/\/elsolfestival.com\/\" data-type=\"link\" data-id=\"https:\/\/elsolfestival.com\/\" target=\"_blank\" rel=\"noopener\">Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria<\/a>, conocido como El Sol, ha concluido su 38\u00aa edici\u00f3n con una gala espectacular en el Teatro Cervantes de M\u00e1laga. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ganadores 2024<\/h2>\n\n\n\n<p>El <strong>Festival El Sol<\/strong> ha distinguido a las mejores campa\u00f1as en cada categor\u00eda, otorgando los <strong>Grandes Premios<\/strong> a las piezas que han demostrado mayor <strong>creatividad, innovaci\u00f3n y eficacia<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Premios por Pa\u00edses<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024.jpg\" alt=\"\" class=\"wp-image-8477\" title=\"\" srcset=\"https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024.jpg 1024w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024-300x225.jpg 300w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024-768x576.jpg 768w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024-280x210.jpg 280w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024-560x420.jpg 560w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024-450x338.jpg 450w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024-780x585.jpg 780w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/premios-por-paises-festival-sol-2024-150x113.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Espa\u00f1a ha dominado el ranking de premios, llev\u00e1ndose a casa un impresionante total de 132 galardones. Argentina le sigue con 28 premios, Estados Unidos con 23, y M\u00e9xico con 12. Este reparto de premios refleja la riqueza y la calidad de la creatividad publicitaria en distintos mercados de habla hispana. A continuaci\u00f3n os traemos la lista completa de los paises ganadores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Espa\u00f1a 132<\/li>\n\n\n\n<li>Argentina 28<\/li>\n\n\n\n<li>EE.UU 23<\/li>\n\n\n\n<li>M\u00e9xico 12<\/li>\n\n\n\n<li>Colombia 9<\/li>\n\n\n\n<li>Per\u00fa 9<\/li>\n\n\n\n<li>Chile 3<\/li>\n\n\n\n<li>Costa Rica 2<\/li>\n\n\n\n<li>Bolivia 1<\/li>\n\n\n\n<li>Ecuador 1<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Festival el Sol: Palmar\u00e9s 2024 y Secciones<\/h3>\n\n\n\n<p>Este a\u00f1o, se han entregado un total de 223 premios distribuidos en 18 secciones. Los galardones incluyen 67 oros, 67 platas, 77 bronces y 11 Grandes Premios. A continuaci\u00f3n, se detallan los premios por <a href=\"https:\/\/elsolfestival.com\/el-sol-2024\/palmares-2024\/\" data-type=\"link\" data-id=\"https:\/\/elsolfestival.com\/el-sol-2024\/palmares-2024\/\" target=\"_blank\" rel=\"noopener\">categor\u00eda<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Film<\/strong>: 30 premios (5 oros, 9 platas, 15 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Digital y M\u00f3vil<\/strong>: 26 premios (5 oros, 10 platas, 10 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Activaci\u00f3n y Experiencia de Marca<\/strong>: 23 premios (5 oros, 5 platas, 13 bronces).<\/li>\n\n\n\n<li><strong>Medios<\/strong>: 23 premios (8 oros, 6 platas, 8 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Exterior<\/strong>: 20 premios (5 oros, 6 platas, 8 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Producci\u00f3n<\/strong>: 20 premios (8 oros, 7 platas, 4 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Campa\u00f1as Integradas<\/strong>: 11 premios (4 oros, 3 platas, 3 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Branded Content<\/strong>: 12 premios (4 oros, 3 platas, 3 bronces, 1 Gran Premio y El Sol de Platino).<\/li>\n\n\n\n<li><strong>Relaciones P\u00fablicas<\/strong>: 15 premios (5 oros, 4 platas, 5 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Medios Impresos<\/strong>: 7 premios (2 oros, 2 platas, 2 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Dise\u00f1o<\/strong>: 5 premios (2 oros, 3 platas).<\/li>\n\n\n\n<li><strong>Audio<\/strong>: 3 premios (3 platas).<\/li>\n\n\n\n<li><strong>Innovaci\u00f3n<\/strong>: 11 premios (5 oros, 1 plata, 4 bronces, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Salud<\/strong>: 11 premios (5 oros, 4 platas, 1 bronce, 1 Gran Premio).<\/li>\n\n\n\n<li><strong>Creatividad Transformadora<\/strong>: 2 oros.<\/li>\n\n\n\n<li><strong>Desarrollo Sostenible<\/strong>: 1 oro.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Reconocimientos Especiales<\/h3>\n\n\n\n<p>Netflix ha sido nombrado Anunciante del A\u00f1o, un galard\u00f3n que celebra su destacada trayectoria creativa y su impacto en la industria publicitaria. Adem\u00e1s, de los 11 Grandes Premios entregados, 3 fueron para agencias de Am\u00e9rica Latina y el mercado hispano de Estados Unidos, subrayando la influencia creciente de estos mercados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ganadores de los Grandes Premios del Festival el Sol 2024<\/h2>\n\n\n\n<p>El Sol ha otorgado los siguientes Grandes Premios en las diferentes categor\u00edas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">1. Film<\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abRobbery &#8211; Funeral\u00bb de Lola-MullenLowe para Unilever \/ AXE (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Robbery\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/LMuDlEqMpNc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Funeral\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QmF3o2OHKQ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">2. Medios Impresos<\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abRon deSantis &#8211; Marco Rubio &#8211; TED Cruz &#8211; Brian Kemp\u00bb de alma DDB para Change the Ref (Estados Unidos)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Change The Ref Ballots Against Bullets by ALMA\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/Q1jse43FZ24?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">3. <strong>Exterior<\/strong><\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abLa probabilidad Artois\u00bb de GUT para Stella Artois (Argentina)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Stella Artois - The Artois Probability (case study)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/yWKhKIMpkA0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">4. Relaciones P\u00fablicas<\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abNobody should die at Xmas\u00bb de Double You para Open Arms (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Nobody should die at Xmas\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/fDZMjf3M0os?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">5. Digital y M\u00f3vil<\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abWorld Cup Delivery\u00bb de GUT para PedidosYa (Argentina)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PedidosYa - World Cup Delivery - GUT Lanzallamas\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/GC0AL2VYUPI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">6. Campa\u00f1as Integradas<\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abCUPRA x Rosal\u00eda\u00bb de &amp;Ros\u00e0s Garage para CUPRA (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <iframe title=\"CUPRA x ROSAL\u00cdA &quot;Abcdefg&quot;\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/HtmcUX7FqzA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">7. <strong>Innovaci\u00f3n<\/strong><\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abSamsung Impulse\u00bb de Cheil Spain para Samsung (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Samsung - IMPULSE CaseFilm\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/F4SarGLch_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">8. <strong>Branded Content<\/strong><\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abOliveria Dos Cen Anos\u00bb de Little Spain para Real Club Celta de Vigo (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"C. Tangana - Oliveira Dos Cen Anos (Video Oficial)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/d_6f0JQOfM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">9. Producci\u00f3n<\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abAndalusian Crush\u00bb de Ogilvy Spain para Turismo de Andaluc\u00eda (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Andalusian Crush\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/28-OppuIyjg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">10. Medios<\/h3>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abEl robo de fin de a\u00f1o\u00bb de CYW para Netflix y Estrella Galicia (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Berl\u00edn &amp; Estrella Galicia. El robo del Fin de a\u00f1o\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/hnL4F_OAtZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#ffed00\">11. Salud (nuevo en 2024)<\/h3>\n\n\n\n<p>Este a\u00f1o, El Sol ha introducido esta nueva secci\u00f3n centrada en la Salud, otorgando su primer Gran Premio al <a href=\"https:\/\/agenciaseonetbulb.com\/noticias\/mejor-anuncio-2019-festival-sol\/\" data-type=\"link\" data-id=\"https:\/\/agenciaseonetbulb.com\/noticias\/mejor-anuncio-2019-festival-sol\/\">anuncio<\/a> \u00abSamsung Impulse\u00bb. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Impulse: comunicaci\u00f3n sin barreras | Samsung\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/0a39J0Z9rIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Otras categor\u00edas que<strong> no han tenido grandes premios<\/strong>:<\/h2>\n\n\n\n<p>Para finalizar este repaso de los ganadores de las diferentes categor\u00edas de los<strong>  Grandes Premios,  las siguientes secciones<\/strong><strong> han quedado desiertos<\/strong>, por lo que os acercamos agunos de los anuncios que se han llevado el oro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#a8a051\">12. <strong>Creatividad Transformadora<\/strong><\/h3>\n\n\n\n<p>En la secci\u00f3n de Creatividad Transformadora, solamente se han entregado dos oros:<\/p>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abImagine with Petacos\u00bb de DDB Colombia <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7MV-nsuvBU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C7MV-nsuvBU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><\/g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><\/g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C7MV-nsuvBU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de DDB Colombia Oficial (@ddbcolombia)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><strong>Ganador:<\/strong> \u00abDecreto 59\u00bb de Felicidad Collective<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Decreto 59 Gobierno de Ecuador\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/neJJR2h06ck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#a8a051\">13. <strong>J\u00f3venes Creativos<\/strong><\/h3>\n\n\n\n<p>Finalmente, se reconoci\u00f3 el talento joven con el premio J\u00f3venes Creativos, otorgando 1 oro a:<\/p>\n\n\n\n<p>\u00abVideo Case M\u00e1laga\u00bb &#8211; Juan Carlos Labrador y Natalia Padial &#8211; Zink Project (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/05\/1435.mp4\"><\/video><\/figure>\n\n\n\n<p><em>* Video cogido de la web de elsolfestival.com<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#a8a051\">14.<strong> Desarrollo Sostenible<\/strong><\/h3>\n\n\n\n<p>Un momento destacado fue la entrega simb\u00f3lica de un Sol incompleto al ganador de la secci\u00f3n Desarrollo Sostenible, representando el 28% de mujeres que a\u00fan faltan para alcanzar la paridad en la direcci\u00f3n creativa, en colaboraci\u00f3n con la iniciativa UnaDeDos. Y el oro de esta categor\u00eda fue para:<\/p>\n\n\n\n<p>Me Ofrezco Mono Madrid, Revuelta &#8211; Wallapop (Espa\u00f1a)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Me ofrezco - Jon Kortajarena x Wallapop (Case Study)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/tUPoCz3LFjE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-background has-link-color wp-elements-938fbff9ae7ef5a05d6b1c079a91f439\" style=\"background-color:#a8a051\"><strong>15. <\/strong><strong>Audio<\/strong><\/h3>\n\n\n\n<p>No ha tenido ning\u00fan oro<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-background has-link-color wp-elements-79d1e9d82db2998a4f75cf8171c1a946\" style=\"background-color:#a8a051\"><strong>16. <\/strong><strong><\/strong><strong>Dise\u00f1o<\/strong><\/h3>\n\n\n\n<p>Repite Ogilvy Spain con el Andalusian Crush, pero esta vez se lleva solamente el oro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-background has-link-color wp-elements-41ec7154b10b94bad4fc7c02f22cc557\" style=\"background-color:#a8a051\"><strong>17. <\/strong><strong><\/strong><strong><\/strong><strong>Activaci\u00f3n<\/strong> y <strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong>Experiencia de Marca<\/strong><\/h3>\n\n\n\n<p>En esta secci\u00f3n ha habido varios oros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Unfluencer Deal.Ps21, &#8211; Meme Worten (Espa\u00f1a)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">Pues el anuncio para el Black Friday nos ha quedado precioso.<br \/><br \/>Esperamos que no te importe que hayamos retocado un poco tu v\u00eddeo <a href=\"https:\/\/twitter.com\/lladosfitness?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@lladosfitness<\/a> \ud83d\ude18 <a href=\"https:\/\/t.co\/AynLJNLGi0\">pic.twitter.com\/AynLJNLGi0<\/a><\/p>&mdash; Worten (@WortenES) <a href=\"https:\/\/twitter.com\/WortenES\/status\/1724792139539009621?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 15, 2023<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La Probabilidad Artois Gut, Genosha. &#8211; Stella Artois (Argentina)<\/li>\n\n\n\n<li>Nobody Should Die At Xmas Double You S.L. &#8211; Open Arms (Espa\u00f1a)<\/li>\n\n\n\n<li>Samsung Impulse Cheil Spain, Acid Tango &#8211; Samsung (Espa\u00f1a)<\/li>\n\n\n\n<li>El Robo De Fin De A\u00f1o Cyw &#8211; Berl\u00edn + Estrella Galicia (Espa\u00f1a)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-background has-link-color wp-elements-ada7d4b7651edacbd9d88bb10757b5ad\" style=\"background-color:#a8a051\"><strong>18. <\/strong>Campa\u00f1as integradas<\/h3>\n\n\n\n<p>En esta secci\u00f3n ha habido varios oros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hurac\u00e1n Ram\u00edrez Vs. La Pi\u00f1ata Enchilada Media Arts Lab, Tbwa &#8211; Apple (Estados Unidos) <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Filmada con iPhone 14 Pro | Hurac\u00e1n Ram\u00edrez vs. La Pi\u00f1ata Enchilada | Apple\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/FsAfzd7wyCY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cupra X Rosal\u00eda &amp;Ros\u00e0s, Vampire \/ Phd &#8211; Cupra (Espa\u00f1a) <\/li>\n\n\n\n<li>Gatorade Match Saver Springtime &#8211; Gatorade (Argentina) <\/li>\n\n\n\n<li>Me Ofrezco Mono Madrid, Revuelta &#8211; Wallapop (Espa\u00f1a)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-cyan-bluish-gray-background-color has-text-color has-background has-link-color wp-elements-5f3386adef06578fa77f72d657d893b9\"><strong>El Sol de Platino<\/strong>: Mejor anuncio 2024<\/h2>\n\n\n\n<p>El m\u00e1ximo galard\u00f3n del festival, El Sol de Platino, fue tambi\u00e9n para \u00abOliveria Dos Cen Anos\u00bb de Little Spain para el <a href=\"https:\/\/rccelta.es\/\" data-type=\"link\" data-id=\"https:\/\/rccelta.es\/\" target=\"_blank\" rel=\"noopener\">Real Club Celta de Vigo<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-1024x576.jpg\" alt=\"Portada premio el sol ganador\" class=\"wp-image-8581\" title=\"\" srcset=\"https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-1024x576.jpg 1024w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-300x169.jpg 300w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-768x432.jpg 768w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-1536x864.jpg 1536w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-450x253.jpg 450w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-780x439.jpg 780w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-1600x900.jpg 1600w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame-150x84.jpg 150w, https:\/\/agenciaseonetbulb.com\/noticias\/wp-content\/imagenes\/2024\/06\/oliveira-dos-cen-anos-frame.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Imagen de la web rccelta.es<\/figcaption><\/figure>\n\n\n\n<p>Esta pieza, dirigida por C. Tangana, celebra el centenario del club con un enfoque innovador, alejado de los conceptos tradicionales de la publicidad.<\/p>\n\n\n\n<p>La campa\u00f1a destac\u00f3 por su emotividad y capacidad para conectar profundamente con el p\u00fablico, reflejando un nuevo paradigma en la industria publicitaria y convirti\u00e9ndolo en el <strong>mejor anuncio de 2024<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"C. Tangana - Oliveira Dos Cen Anos (Video Oficial)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/d_6f0JQOfM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Gast\u00f3n Bigio, presidente del jurado, subray\u00f3 que esta obra, aunque carente de elementos publicitarios cl\u00e1sicos, representa un avance significativo en la manera de comunicar mensajes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQuienes fueron los jurado del Festival El Sol 2024?<\/h2>\n\n\n\n<p>El jurado de esta edici\u00f3n del Festival El Sol ha estado compuesto por destacados profesionales que representan todas las disciplinas de la comunicaci\u00f3n y cuentan con brillantes trayectorias en el mercado espa\u00f1ol e iberoamericano. Miguel Olivares, director del festival, destac\u00f3 la calidad y profesionalidad del jurado, formado por personas influyentes a nivel internacional.<\/p>\n\n\n\n<p>El proceso de evaluaci\u00f3n se llev\u00f3 a cabo en dos fases: una primera fase online para determinar la lista corta de las campa\u00f1as, y una segunda fase presencial en M\u00e1laga para decidir el palmar\u00e9s.<\/p>\n\n\n\n<p>El jurado estuvo compuesto por las siguientes personalidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ana Alonso<\/strong>: Global Strategy Director VML (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>\u00c0lvar Su\u00f1ol<\/strong>: Co-President y Chief Creative Officer en Alma (USA)<\/li>\n\n\n\n<li><strong>\u00c1lvaro Becker<\/strong>: Director General Creativo y Socio en Grupo BBDO &amp; Proximity (Chile)<\/li>\n\n\n\n<li><strong>Andr\u00e9s Mart\u00ednez<\/strong>: CEO &amp; Executive Creative Director en M&amp;C Saatchi (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Ander Echezarreta<\/strong>: Director de Marketing en Netflix (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Carmelo Rodr\u00edguez<\/strong>: Director Creativo Ejecutivo y Co-Fundador de CYW (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Cristina Barranco<\/strong>: Managing Director en OMD (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Diana Flores<\/strong>: Directora Creativa en The Juju (Per\u00fa)<\/li>\n\n\n\n<li><strong>Diego Wallach<\/strong>: Global Executive Creative Director en Publicis Conseil<\/li>\n\n\n\n<li><strong>Gonzalo Figari<\/strong>: Socio Fundador FIGARI candy store y Presidente del CdeC (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>In\u00e9s Segura<\/strong>: Partner &amp; Managing Director en Blur (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Isahac Oliver<\/strong>: General Creative Officer en &amp;Ros\u00e0s (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Jaime Azurmendi<\/strong>: Director Creativo de Cheil Worldwide (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Javier Campopiano<\/strong>: Global Chief Creative Officer en McCann Worldgroup and McCann<\/li>\n\n\n\n<li><strong>Jes\u00fas Lada<\/strong>: Chief Creative Officer en Havas Spain (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>John Forero<\/strong>: President &amp; CCO en DDB (Colombia)<\/li>\n\n\n\n<li><strong>Mar\u00eda Luj\u00e1n Donaire<\/strong>: Directora General Creativa Hoy by Havas, Co-fundadora C\u00edrculo de Creativas (Argentina)<\/li>\n\n\n\n<li><strong>Mariana C\u00e1rdenas<\/strong>: Classic Lager Brands Marketing Director de AB InBev (Colombia)<\/li>\n\n\n\n<li><strong>Marina Cuesta<\/strong>: Group Creative Director de Creyentes (USA)<\/li>\n\n\n\n<li><strong>Natxo D\u00edaz<\/strong>: Global Head of Craft en VML Health (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Noelia Meltzer<\/strong>: Directora Creativa en TBWA (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Olivia Calafat<\/strong>: Directora de Marketing de Wallapop (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Paola Escalante<\/strong>: Chief Operating Officer en Dentsu (M\u00e9xico)<\/li>\n\n\n\n<li><strong>Pedro Aires<\/strong>: Director Creativo en Sony Music Entertainment (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Ra\u00fal Card\u00f3s<\/strong>: Founder de (an\u00f3nimo) (M\u00e9xico)<\/li>\n\n\n\n<li><strong>Saulo Rocha<\/strong>: Chief Creative Officer DAVID Madrid (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Stefane Rosa<\/strong>: Directora Ejecutiva de Cuentas de Grupo Droga5 NYC (Brasil)<\/li>\n\n\n\n<li><strong>Uri Fern\u00e1ndez<\/strong>: Director Creativo Ejecutivo en Fuego Camina Conmigo (Espa\u00f1a)<\/li>\n\n\n\n<li><strong>Wanda C\u00e1lix<\/strong>: Directora General Creativa en Star5 \u2013 Ogilvy (Panam\u00e1)<\/li>\n\n\n\n<li><strong>Xisela L\u00f3pez<\/strong>: Directora Creativa Ejecutiva de Sra Rushmore (Espa\u00f1a)<\/li>\n<\/ul>\n\n\n\n<p>Este jurado diverso y talentoso ha sido esencial para garantizar que los <strong>premios de El Sol 2024 <\/strong>reflejen lo mejor de la creatividad publicitaria en Iberoam\u00e9rica.<\/p>\n\n\n\n<p>En la edici\u00f3n de este a\u00f1o, El Sol no solo celebr\u00f3 la excelencia en la comunicaci\u00f3n publicitaria, sino que tambi\u00e9n promovi\u00f3 el di\u00e1logo sobre igualdad y sostenibilidad en la industria. Estos logros y reconocimientos marcan un hito en la trayectoria del festival, consolidando su prestigio y relevancia en el \u00e1mbito internacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, conocido como El Sol, ha concluido su 38\u00aa edici\u00f3n con una gala espectacular en el Teatro Cervantes de M\u00e1laga. Ganadores 2024 El Festival El Sol ha distinguido a las mejores campa\u00f1as en cada categor\u00eda, otorgando los Grandes Premios a las piezas que han demostrado mayor creatividad, innovaci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[552,375,376],"class_list":{"0":"post-8429","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital","8":"tag-552","9":"tag-festival-el-sol","10":"tag-mejor-anuncio"},"acf":[],"_links":{"self":[{"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/posts\/8429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/comments?post=8429"}],"version-history":[{"count":93,"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/posts\/8429\/revisions"}],"predecessor-version":[{"id":8589,"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/posts\/8429\/revisions\/8589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/media\/8432"}],"wp:attachment":[{"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/media?parent=8429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/categories?post=8429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaseonetbulb.com\/noticias\/wp-json\/wp\/v2\/tags?post=8429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}